The Hub maximizes residential density, provides commercial space at the ground floor, and creates pedestrian focused urban / landscape space for the tenants. Consisting of 5 buildings around the perimeter of the site with a public promenade through the center, a central pedestrian-centric urban development lined with commercial shops was created.

The architectural design was developed through a dialectic between the historical, the contemporary, and the future. The buildings sit on the promenade, a pedestrian-focused urban space completed with historically themed art installations referencing Waterloo’s cultural and historical roots.